Search Engine Optimization (SEO) used to be easy. You put up a website, get hundreds of backlinks to the site and boom, it was page 1 and number 1 for your best keyword phrase. And of course, website traffic poured into your site and you got rich. Well, maybe it wasn't quite that easy, at least for most folks, but you get the idea.
Nowadays, thanks to different Google.com regular algorithm changes like Hummingbird, Penguin and Panda, the search engine giant has made it somewhat more difficult to rank your website. What they prefer now are called authority sites that must contain various elements to even be considered for some of their traffic. It is also important to gain insight into how to generate visitors from other social platforms like Facebook, Twitter, Pinterest and more. Why? Because that means you will become more independent from search engine changes that could hurt the unprepared.
This book answers many questions including :
- What is Search Engine Optimization (SEO) ?
- What is a search algorithm and why does it matter?
- What’s the difference between organic and paid search?
- What keywords do my competitors rank for ?
- Google's Ranking Factors
˃˃˃ Now What ?
SEO still exists, but you need to know what works and what doesn't right now. Otherwise, you will never see any lasting success online. What did Warren Buffet say ? Something like "The More You Know, the More You Make." That is the purpose of this groundbreaking book, to provide critical answers for small businesses and individuals trying to make income from home.
Remember, if nobody finds your website, you will not make any money.
With all of this knowledge, you increase your chances of building a lasting and fulfilling business and residual income that thrives no matter what Google does.
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